Theme Features

Let your creativity Flow

Minimalist yet powerful. Flow’s clean, eye-catching design helps your products stand out from the crowd.
The sharp, image-focused layout is ideal for showcasing fashion, drink, or food.

Shopify 2.0-ready

Supports the newest features: Predictive search, metafields, and gift card messages

User-friendly settings

Instantly transform Flow’s look so you can reuse your theme time and time again

Fewer apps, greater results

Gain must-have features that raise conversion rates while reducing the need for apps

Engaging image galleries

Add videos and 3D models to your product page image galleries to boost sales

Unique sections

Explore template sections not found in other themes (e.g. Collage builder and Animated text)

Responsive design

Have your store look great on any device, with considered layouts for any screen size

Mobile-focused theme

We know how important it is for your store to look good on mobile as well as desktop. After all, mobile users account for approximately 59% of all worldwide web traffic (Q2 2022 - Q1 2023). That’s why we're continually updating Flow to ensure you have the flexibility to create and optimize the layout on different devices to enhance your customers’ browsing experience.

Product page

Supports product video & 3D renders		Create an immersive product experience by adding videos (supports MP4, YouTube, and Vimeo) as well as 3D image models so customers can feel more connected to your products.
Customizable swatches		Use automatic HEX color swatches or upload your own image to help customers quickly find the variant they’re looking for. Learn how to set up custom swatches.
Cross-selling		Strategically recommend complementary or alternative products to increase upselling opportunities and AOV.
Stock level indicator		Generate a feeling of urgency with a stock indicator that highlights low inventory to customers, letting them know time’s running out to make a purchase!
Recently viewed & related products		Remind customers about previously viewed products and showcase related items from the same collection or unique items to increase the chances of making multiple sales!
Linked products		Add individual products as variants on a separate product to showcase all your offerings on both product and collection pages. Learn how to set up linked products.
Collapsible tabs		Pack more information into a smaller space using a clean and organized layout. Collapsible tabs allow you to break up key information like product descriptions, shipping prices, care instructions, ingredients and more.
Flexible, eye-catching layouts		Flexible product gallery styles and product form settings ensure you can put your customers’ focus where you want it - including options for large imagery and zoom!

Collection page

Product card color swatches		Allow customers to effortlessly browse product colors on collection pages with an engaging variant swatch tool, elevating the shopping experience with a perfect blend of style and convenience.
Advanced, custom filtering		Enable quicker product search and discovery by adding filters based on product availability, price, color, and more. Learn how to set up your custom filters.
Collage builder		Our most flexible section yet! With background videos, countdown timer, video player, image, text, HTML, and plenty more to come - you can configure multiple types of content in whatever configuration you want.
Flexible grid layout & pagination types		Take control of your product grid with product-per-row options and multiple pagination types, including infinite scroll (as used on Instagram and Facebook), page number navigation, or a one-click ‘load more’ button that keeps customers on your page longer.
Badges		Use badges to capture attention and highlight items that are on sale, new to the collection, or sold out.

Checkout & cart

Buy it now		Enable speedier product purchases from product and collection pages with a direct link to the payment gateway (Shopify checkout, PayPal, Apple Pay, Google Pay, etc.)
Gift wrap and gift message		Offer the option to add gift wrapping and personalized messages during checkout to increase your offering and upsell opportunities. Learn about setting up gift wrap options.
Cart notes		Allow customers to provide additional instructions or special requests for their orders.

Marketing & conversion

Scrolling banner		Shout about your USPs, welcome your customers to the store or create a scrolling gallery. One of the most flexible scrolling banners in the theme store with fades, icons, borders, angles and more.
Out-of-stock email		Give customers the option to submit their email address when a product is out of stock so you can notify them when it’s available.
Local pickup		Have a physical store? Let customers search your in stock availability per location to help convert more sales.
Engaging sections		Use a wide range of sections to grab your customers’ attention and keep them browsing longer - including Testimonials, Video, Events Calendar, Slideshow, Newsletter, Animated Text, Countdown timer and our awesome Collage Builder!
Newsletter		Did you know that for every $1 you spend on email marketing, you can expect an average return of $40? Flow can help you grow your list with strategically placed sign up forms to capture customer emails.
Blogs		Increase SEO visibility, drive organic traffic, and engage customers with related articles and valuable content.
Testimonials		Build social proof and increase customer trust and confidence in your products and brand by showcasing customer reviews with a dedicated testimonial section as well as full design integration with Shopify’s free reviews app.

Merchandising

Map		Display a map of a specific location along with customized text. An ideal method for visually communicating the address and opening hours of a physical/pop-up store and events!
Video		Give your customers a more in-depth look at your products and collections with video support in a number of sections as well as the product gallery.
FAQs		Reduce customer support inquiries by displaying FAQs that address common questions and concerns.
Contact form		Customize your contact form for your business needs to reduce the time spent talking to customers while gaining more time to grow your business.
Events calendar		Keep customers informed about popup stores, webinars, or important brand events on your homepage, events page, about page, blog page, or wherever your calendar is best placed!
Slideshows		An e-commerce classic. Showcase captivating imagery and promotions to keep customers looking for longer.
Age verifier popup		Selling age-restricted products? Comply with regulations with an automatic age verification popup when a customer enters your store.

Product discovery

Comprehensive mega menu		Easily customize your store’s menu with headers and subheadings, and display up to two promotions to guide customers to key offerings. Learn how to set up your mega menu.
Sticky header		Ensure your header is always within easy reach to enable quick navigation throughout your store for a seamless browsing experience.
Announcement bar		Highlight events, promotions, new collections, restocked items, and more with an attention-grabbing bar at the top of the page.
Product grid sliders		Showcase products in grids or sliders to help your customers navigate your store with ease. A variety of navigation styles means you can really make them your own.
Breadcrumbs		Improve SEO, website usability, and overall navigation by providing customers with a clear path to your pages.
Language & region selector		Widen your audience by catering to international customers with language and region options for a localized shopping experience.
Shop the look		Transform browsing into buying with 'Shop the Look,' where complete, curated selections are ready for instant checkout.
Multiple template options to choose from		It only takes a single click to select a variety of templates to customize your store’s appearance and layout.
App friendly		As one of the oldest and most trusted themes in the Shopify Theme Store, we are widely supported by Shopify apps and integrate seamlessly with Shopify’s Product Review and Search and Discovery apps

Create, connect, convert

Create that special connection with your customers that keeps them coming back.
Take advantage of a large library of user-friendly sections to craft compelling content and product pages.
Perfect for engaging with and converting your audience!

What merchants love

“The level of customization has been great, and the base sections included out of the gates had a huge variety. Overall very happy with our choice and would highly recommend.”

Hound and Co.

“I love how minimal and clean Flow is. Easy to use and customize - it allows me to refresh the whole website design seasonally to match our current products. I would absolutely recommend it to anyone.”

Belles & Bells

“Love the theme. You can get pretty granular on the design and the support has been awesome. Test drove 20+ other themes and this one had way more options than any other. Highly recommend!”

Parc Fermé

Trusted by thousands of brands worldwide

Flow is translated into 31 languages to make using your theme easier, wherever you are in the world. Supported languages include English, French, Italian, German, Spanish, Portuguese, and Japanese, just to name a few!